@CpILL The application builder is actually a suite of tools that are all web-based. The particular editor demod in this screen cast is targetted at a web developer, rather than that of mom & dad end user; however, be sure to check out some of the other tools that are coming like the schema-driven form builder, which are require less of a technical level but are still not targetted directly at the business-end user. Lotus Mashup Center is a product targeted more at the business user level, and we’re working on the integration between pages/widgets you create via this tool in the application builder and products like Mashup Center. We’d also like to do a CSS design tool that allows a user to see various widgets styled in various states, to ease the burden of CSS and make it easier to import artifacts from market-leading design tools. This particular tool is not intended to be a designer’s primary tool suite.

@brandon There’s a .mov download that should be a bit better quality (I have the full resolution original that I could post for d/l in high quality if you think the .mov isnt good enough).

Thanks for all your feedback!
-Chris

Is there any way to find a higher quality video solution?

It does seems you’ve made a data aware version of Dreamweaver. The problem being that its too technical for the masses (if you mum can’t figure out how to use it alone its too hard) and also there is Dreamweaver which in the graphic designers eyes will be the preference.

Whats the end goal here? Whats the target market?

The HTML page editor is pretty cool and convenient.

But we have some problems in the layout, the layout in the editor is different from what really displays in the browser.