What's in it for me?

Manage security and data retention
Because the tool is installed on a private or enterprise cloud, you can centrally manage the created applications to ensure security, backup, resource allocation, audit, and more.

Compliance with regulations
With all applications hosted inside the organization, sensitive data doesn't have to leave the organization. This translates into improved compliance with regulations such as Sarbannes Oxley.

Expose SOA services
The IBM Application Creator for Business Users is based on open standards, so it's easy to connect to other SOA services (ex. customer profiles within the company) and expose them to the business user.

Evolve and scale up
As opposed to standard office files like Excel, the application can be used by many users and run on several machines to address scalability.